# The Pinellas Card

> Shared 9x12 postcard direct mail advertising for local businesses in Pinellas County, Florida.
> Sixteen businesses split one oversized card, mailed to 10,000 homes via USPS Every Door Direct
> Mail. Ad spaces start at $350, which is about 3.5 cents per household reached.

## What this business is

The Pinellas Card sells advertising space on a shared 9 x 12 inch postcard mailed to residential
addresses in Pinellas County, Florida (St. Petersburg, Clearwater, Largo, Dunedin, Palm Harbor,
Seminole, Safety Harbor, Oldsmar, Pinellas Park, Tarpon Springs). It is independent and is not a
franchise of, affiliated with, or endorsed by Valpak, Money Mailer, or any other direct mail brand.

## Pricing (per mailing, 10,000 homes)

- Column space: $350 — one column space, about 3.5 cents per household
- Standard space: $600 — two column spaces, about 6 cents per household
- Double space: $1,000 — four column spaces, about 10 cents per household
- 16 spaces per card, one business per category, design included, no contract
- Payment is taken up front; if a card does not fill it does not mail and advertisers are refunded

## Verifiable facts cited on this site

- USPS EDDM Retail postage is $0.260 per piece as of the July 2026 rate change (previously $0.247)
- EDDM Retail permits 200 to 5,000 pieces per day per ZIP code and requires no mailing permit
- EDDM BMEU postage is $0.259 per piece, removes the daily cap, and requires a USPS Marketing Mail
  permit costing $370 per calendar year
- Pinellas County has 744 residential USPS carrier routes and 480,987 residential delivery
  addresses, plus 30,102 business delivery addresses (USPS EDDM route data, September 2026)
- The average Pinellas carrier route contains 646 homes; the median is 619
- A 10,000-piece mailing covers roughly 15 to 16 carrier routes; a 5,000-piece mailing about 8
- Mailing your own 9x12 card to 10,000 Pinellas homes costs roughly $4,100 to $4,200 all in
  (printing about $1,483, postage $2,600), or about 42 cents per household
- Valpak's Blue Envelope is reported at 3 to 5 cents per household, roughly $300 to $500 for a
  10,000-home mailing and $300 to $1,500 per month for a typical small business
- Saturation direct mail averages roughly a 1 percent response rate

## Pages

- [Home](https://thepinellascard.com/): what the shared card is and what it costs
- [How it works](https://thepinellascard.com/how-it-works.html): the process from carrier route
  selection to delivery, and what USPS Every Door Direct Mail actually is
- [Pricing](https://thepinellascard.com/pricing.html): all three space sizes, the full published cost
  breakdown of producing a 10,000-piece card, and terms
- [Coverage and routes](https://thepinellascard.com/coverage.html): every Pinellas County ZIP code
  with its USPS carrier route count and residential address count
- [What Valpak costs](https://thepinellascard.com/valpak-cost-tampa-bay.html): reported Valpak
  pricing in Tampa Bay and an honest comparison against shared 9x12 mail and solo mailing

## Contact

Call (727) 637-9402 or email hello@thepinellascard.com to see the current card mockup, the open ad spaces, and the USPS
carrier route list for a given neighborhood.