Pinellas County, Florida
Reach 4,968 mailboxes without paying for the whole postcard
Sixteen local businesses share one oversized 9×12 card. You get the front of the mail pile for the price of a decent set of business cards.
Pinellas County, Florida
Sixteen local businesses share one oversized 9×12 card. You get the front of the mail pile for the price of a decent set of business cards.
What it is
Direct mail works. Paying for it alone is what kills it. We split one big card between sixteen local businesses and send it through USPS Every Door Direct Mail — so every home on the route gets one.
A coupon envelope has to be opened before anyone sees your ad. A 9×12 card is nine by twelve inches of full-colour print sitting face-up on top of the mail.
We cap the card at sixteen spaces. Your ad is one of sixteen — not one of forty coupons fanned across a kitchen counter.
One roofer. One HVAC company. One pool service. If you're on the card, your competitor isn't — not on that card, not in that mailing.
Coverage is built from USPS carrier routes, so it follows actual neighbourhoods. You see the exact route list and home count before you commit.
Ad sizes & pricing
A finished card, then each of the three sizes shown at the size it prints. Prices are per mailing, artwork and design included.
Single
$495 · single run
Room for a logo, one clear offer, a phone number and a coupon. The size most trades and restaurants start with.
Book consecutive mailings and get $50 off every run after the first.
Double
$850 · single run
Best value
Two Singles side by side. Enough width for an offer and the proof behind it — a menu, a before-and-after, a list of services.
Book consecutive mailings and get $100 off every run after the first.
Quad
$1,400 · single run
The largest placement on the card — a quarter of one side. Photographs, a full service list and a real offer. Two per card, one each side.
Book consecutive mailings and get $150 off every run after the first.
Who this works for
Saturation mail buys you a neighbourhood, not a customer profile. That suits some businesses far better than others.
Roofing, HVAC, plumbing, pool service, lawn care, pressure washing, pest control, handyman work.
Pizzerias, cafés, family diners, caterers, meal prep. A coupon on the fridge is worth more than an impression.
Dentists, chiropractors, gyms, med spas, opticians, veterinary clinics.
Insurance agents, realtors, accountants, attorneys, auto repair, cleaning services.
Worth being honest about: if your average sale is under about $30, the arithmetic rarely works. Divide the cost of your space by what a new customer is worth to you over a year — that's how many you need for it to pay. We'd rather you run that number now than be disappointed later.
How it works
A logo, what you want to say, and a phone number. That's all we need to start.
You get a proof to approve. Nothing goes to press until every advertiser signs off on their own space.
Every address on the selected carrier routes, over the following few days.
The card itself
One per category
Sixteen spaces, sixteen different categories. Once a roofer takes the roofing space on a card, that card is closed to roofers — there's no version of this where you're printed next to the company you're bidding against.
Straight answers
Because sixteen businesses split one print run and one postage bill. Mailing your own 9×12 card to 4,968 Palm Harbor homes costs roughly $2,300 once you've paid for printing, USPS EDDM postage at 26 cents a piece, and prep. Split sixteen ways, a space starts at $495.
On price, Valpak is often a little cheaper — their Blue Envelope runs about 3 to 5 cents a household and a Single space here is 5 cents. The difference is format: Valpak is an envelope that has to be opened, with your coupon among many. This is a single large card that's visible without any action from the recipient. We wrote the full comparison, including what Valpak actually costs, on our Valpak pricing page.
Pinellas County. Each mailing is a defined set of USPS carrier routes, and you see the route list and home count before you buy. The current campaign covers Palm Harbor; the coverage page lists every ZIP in the county with its route and household counts.
No. Design is included. Send a logo, your offer and a phone number and you'll get a proof back to approve. If you already have artwork sized to the space, we'll use it.
It doesn't mail, and you're refunded in full. We'd rather refund sixteen people than send a half-empty card with your ad on it.
Put a dedicated phone number, a promo code or a distinct landing page on your space — it costs nothing and turns "I think it worked" into a number. Saturation mail averages roughly 1% response across all advertisers and industries, and on a shared card that varies a lot with your offer and category. Anyone quoting you a guaranteed response rate is guessing.
Tell us your business and your neighbourhood. We'll send the current card mockup with the open spaces marked and the USPS route list for the zone.