Step by step
1. The zone is set
Every mailing is built from USPS carrier routes — the actual walking and driving routes your mail carrier covers. We pick a contiguous set that adds up to about 10,000 homes, and publish the route list and the exact residential count before selling a single space.
2. Categories open
The card holds sixteen spaces and one business per category. Roofing, HVAC, pool service, dentistry, restaurants, lawn care, auto repair, insurance — first business to claim a category holds it for that card.
3. You pick a size
Column, standard or double. You'll get a mockup of the card showing which spaces are still open, so you can see exactly where you'd sit and who you'd sit beside.
4. Artwork and proof
Send a logo, an offer and a phone number. You get a proof back. Nothing prints until every advertiser has approved their own space in writing.
5. Print and prep
Full colour, both sides, 14pt card stock with gloss. Bundled into hundreds with USPS facing slips, paperwork filed, and dropped at the post office serving those routes.
6. It lands
USPS delivers to every address on the selected routes over the following days. No mailing list, no opt-outs, no missed houses — every door on the route gets one.
What Every Door Direct Mail actually is
EDDM is a USPS program that lets a mailer send to every address on a carrier route without buying a mailing list or addressing each piece. You choose routes, USPS charges a flat rate per piece — 26 cents as of July 2026 — and the carrier delivers one to every home on the route alongside the regular mail.
That flat rate is the reason this works. There's no list rental, no address cleaning, no per-piece addressing. It also means coverage is geographic rather than demographic: you're buying a neighborhood, not a customer profile. For a local service business whose customers are simply "people who live nearby," that's usually the right trade.
Why 9×12
At 9 inches by 12 inches the card is classed by USPS as a flat, not a postcard, and it's larger than almost everything else in the day's mail. It can't be tucked inside anything. It arrives face-up with your ad already visible — no envelope, no fold, no action required from the person carrying the mail inside.
What we do and don't promise
- Every address on the route gets one. That's how EDDM works — USPS delivers to the whole route.
- Your category is exclusive on that card. One roofer, one HVAC company, one pool service.
- If the card doesn't fill, it doesn't mail. You're refunded in full. We won't print a thin card with your ad on it.
- You see the route list before you pay. Home counts come from USPS, not from us.
What we won't tell you is how many calls you'll get. Saturation mail averages around 1% response across all advertisers and all industries, and on a shared card that varies enormously with your offer, your category and your neighborhood. Anyone quoting you a guaranteed response rate is guessing. Put a tracked number or a coded offer on your space and you'll know exactly what it did.