The Pinellas Card

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Per mailing · 10,000 homes

Pricing

Three sizes, one price each, design included. Paid up front per mailing — no contract, no auto-renew, no annual commitment.

Column
$350
3.5¢ per household
  • One column space
  • Logo, offer, phone, one coupon
  • Design and proof included
  • Category held for this card
Claim a column
Standard · most chosen
$600
6¢ per household
  • Two column spaces
  • Room for an offer plus proof
  • Design and proof included
  • Category held for this card
Claim a standard
Double
$1,000
10¢ per household
  • Four column spaces
  • Largest space on the card
  • Design and proof included
  • Category held for this card
Claim a double
A printed 9 by 12 inch card showing the four ad space sizes: a double space at $1,000 or 10 cents per household, a standard space at $600 or 6 cents, and two column spaces at $350 or 3.5 cents each. Sixteen spaces across both sides, mailed to 10,000 Pinellas homes.
One side of the card. The other side holds the same eight spaces, for sixteen in total. Arrangement varies from card to card — the sizes and prices do not.

Want a whole side of the card to yourself? That's available on request — ask us for a number.

What the price is actually made of

Most advertising is sold without ever showing you the cost base. Here's ours for a 10,000-piece card, at published rates you can verify with USPS and any commercial printer.

Line itemCostSource
Printing — 9×12, 14pt, full colour both sides$1,483Posted trade pricing at 10,000
USPS EDDM postage @ $0.26 × 10,000$2,600USPS published rate, July 2026
Bundling, facing slips, USPS paperwork, dropincludedOur labour
Design, proofs, revisions for 16 advertisersincludedOur labour
Cost to put one card in 10,000 mailboxes$4,083Split 16 ways

That's why a column space is $350 and not $35. It's also why mailing your own 9×12 card costs about 42 cents a household — you'd be carrying that whole $4,083 yourself.

Terms, plainly

Payment up front

Full payment when you claim your space, by card or bank transfer. It funds the print run, and it's the only way to hold a category against everyone else asking for it.

Full refund if it doesn't mail

If the card doesn't fill and we cancel it, you get everything back. We'd rather refund sixteen people than mail a half-empty card with your name on it.

No contract

One mailing at a time. If it works you buy the next one; if it doesn't, you don't. Nothing renews on its own.

Approve before it prints

You sign off your own space in writing. Nothing goes to press until every advertiser has approved their proof.

Track it, please

Put a dedicated phone number, a promo code or a distinct landing page on your space. It costs nothing and it turns "I think it worked" into a number. We'd genuinely rather you measure it and decide on evidence than re-book on a hunch — the advertisers who track are the ones who stay.

Check which categories are open

One business per category, first come first served. Tell us what you do and where you want it mailed.