The Pinellas Card

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Ad sizes & pricing

Three sizes. One card. 4,968 homes.

Every price below is for one mailing, with design and proofing included. Pay once per card — there's no contract and nothing renews on its own.

From $495 — about 5¢ per home

16 spaces per card · one business per category · sixteen different trades, zero competitors

The 9×12 card

Where your ad sits

Front and back of a finished card — eleven businesses across sixteen spaces, on 14pt cardstock with a UV gloss finish. Every ad shown is an illustration.

Front and back of a fully printed 9 by 12 inch shared postcard, angled and overlapping, showing eleven local business advertisements across sixteen spaces.
Spaces are sold individually. Adjacent spaces combine into a Double or a Quad, so the exact arrangement on your card depends on who buys what.

Ad sizes & pricing

Pick the space that fits your offer

Each example is shown at the size it prints. All three are on the same card, going to the same 4,968 homes.

The 9x12 card with one Single space highlighted, and that space shown at actual size as a finished roofing advertisement.

Single

2.6″ × 4.4″

$495 · single run

Room for a logo, one clear offer, a phone number and a coupon. The size most trades and restaurants start with.

Book consecutive mailings and get $50 off every run after the first.

The 9x12 card with two adjacent Single spaces highlighted as a Double, and that space shown at actual size as a finished pizzeria advertisement.

Double

5.4″ × 4.4″

$850 · single run

Best value

Two Singles side by side. Enough width for an offer and the proof behind it — a menu, a before-and-after, a list of services.

Book consecutive mailings and get $100 off every run after the first.

The 9x12 card with a four-space Quad block highlighted, and that space shown at actual size as a finished pool service advertisement.

Quad

5.4″ × 8.8″

$1,400 · single run

The largest placement on the card — a quarter of one side. Photographs, a full service list and a real offer. Two per card, one each side.

Book consecutive mailings and get $150 off every run after the first.

Prices are per mailing to the 4,968 homes on the open Palm Harbor card. Per-home cost on a smaller campaign card is higher — the open campaign page always shows the actual home count for that card.

Where the money goes

What the price is actually made of

Most advertising is sold without ever showing you the cost base. Here's ours for the 4,968-piece Palm Harbor card, at published rates you can check with USPS and any commercial printer.

Line item Cost Source
Printing — 9×12, 14pt, full colour both sides $985 Posted trade pricing at 5,000
USPS EDDM postage @ $0.26 × 4,968 $1,292 USPS published rate, July 2026
Bundling, facing slips, USPS paperwork, drop included Our labour
Design, proofs and revisions for every advertiser included Our labour
Cost to put one card in 4,968 mailboxes $2,277 Split sixteen ways

That's why a Single is $495 and not $49. It's also why mailing your own 9×12 card costs about 42 cents a household — you'd be carrying that whole $4,083 yourself.

Terms, plainly

No surprises after you say yes

Payment up front

Full payment when you claim your space, by card or bank transfer. It funds the print run, and it's the only way to hold a category against everyone else asking for it.

Full refund if it doesn't mail

If the card doesn't fill and we cancel it, you get everything back. We'd rather refund sixteen people than mail a half-empty card with your name on it.

No contract

One mailing at a time. The consecutive-run discount rewards you for coming back — it doesn't lock you in. Nothing renews on its own.

Approve before it prints

You sign off your own space in writing. Nothing goes to press until every advertiser has approved their proof.

Track it, please

Put a dedicated phone number, a promo code or a distinct landing page on your space. It costs nothing and turns “I think it worked” into a number. The advertisers who track are the ones who know whether to come back.

See what's open on the current card

One business per category, first come first served. Tell us what you do and we'll send the mockup with the open spaces marked.